London, GB | Formerly of New York, Buenos Aires, Fife, and the Western Cape. | Saoránach d’Éirinn.

The European I grew up with

When I was a kid, The European — the weekly broadsheet that billed itself as “Europe’s national newspaper” from 1990 to 1998 — was my favourite newspaper and was an indelible part of our Sunday routine in the Cusack household. First Mass, then a trip to the pastry shop, then pick up The European at the newsagents next door, and back home to read and munch al fresco.

The paper was fiercely Euro-federalist until Andrew Neil took over, so I suspect were I to look back on a few copies now, I would probably strongly disagree with its politics. The late Peter Ustinov was a columnist, and he was not just a European integrationist but indeed a major supporter of world federalism (i.e. the abolition of nations and the rule of the planet by a single government; in theory democratic but inevitably a dictatorship of course).

Nonetheless, it was a very broad paper, with news from all across the continent from Cork to Constantinople, and I have no doubt its coverage played at least some role in the formation of your humble and obedient scribe.

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June 29, 2008 10:45 pm | Link | 3 Comments »
June 29, 2008 10:40 pm | Link | No Comments »

The Royal Military College of St. John

WHAT BETTER WAY to celebrate this, the feast of St. John the Baptist and the national day of Quebec, than to bring you news of the reëstablishment of the Collège militaire royal de Saint-Jean. The site in the town of Saint-Jean-sur-Richelieu was first put to a military use in 1666 when the French soldiers of the Carignan-Salières Regiment. The Collège militaire royal, however, was only founded in 1952 when it was inaugurated by the Rt. Hon. Vincent Massey, CC, CH, GCStJ, CD, PC as a classical college to increase the number of French-speaking officers in the Army, the Royal Canadian Navy, and the Royal Canadian Air Force.

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June 24, 2008 8:57 pm | Link | 7 Comments »

The Primera Revista Latinoamericana

We are of the opinion that the more publications, the merrier, and so we certainly welcome the foundation of the Primera Revista Latinoamerican de Libros. The PRL, which is a sort of Hispanic version of the TLS, started printing last September and is based right here in New York. The bimonthly is published in Spanish but reviews both books that are printed in Spanish and books printed in English. Again, like the TLS, it is not limited to book reviews but features other literary essays as well.

The head honcho at the PRL is Fernando Gubbins, who has earned a master’s degree in Public Affairs from Columbia here in New York and a philosophy degree from the Pontifical Catholic University of Peru. Mr. Gubbins previously edited the opinion & editorial section of the Peruvian newspaper Expreso, and has worked with the Economist Intelligence Unit.

Not being a hispanophone, I am not qualified to render judgement on the quality of the publication’s content, the PRL in print is well designed and has a very traditional but modern feel to it, and it was a pleasure flicking through its pages. The Primera Revista is a welcome addition to the literary world of New York, and of Latin America.

June 22, 2008 10:03 pm | Link | No Comments »

The almighty loden coat

Judging by the evidence (yours truly, left, in Connecticut late last fall*), I quite agree with the fellow who wrote in The Field this month:

« Given the dodginess of many London topcoat wearers and the hijacking of the venerable covert coat by Tim Nice-Butdymm and his rentagent rugger-bugger colleague Matt Bogusloane, loden coats are great gentleman’s winter wear as intra-M25 City folk think them too foreign, which is a recommendation in itself. »
* I should probably note that I am not one of those (legions of) people who wears sunglasses at inappropriate moments. These days, one even sees girls wearing them on the subway; an exercise in particular stupidity. The aviator sunglasses were not mine, and they were put on purely as a lark for the photograph.
June 20, 2008 4:41 pm | Link | 8 Comments »

“The Bridge of San Luis Rey”

New Spain never looked so good as in the 2004 film of Thornton Wilder’s novel The Bridge of San Luis Rey. This is no doubt partly because it wasn’t filmed in New Spain but in Old Spain (specifically in Toledo and Málaga).

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June 18, 2008 7:46 pm | Link | 5 Comments »

Trooping the Colour

At the Queen’s Birthday Parade on Saturday, the colour was trooped by none other than a friend of mine and fellow St. Andrean who is now an officer in the Welsh Guards. He is seen here, at right, in the costume of Field Marshal the Earl Haig (sometime Lord Rector and then Chancellor of the University of St Andrews) for the annual Kate Kennedy Procession.

June 15, 2008 9:21 pm | Link | No Comments »

Buckham’s Britain

The Daily Telegraph shows us a number of photos taken by Alfred Buckham, an aerial photographer of the 1920s. Buckham was introduced to the art during his time with the aerial reconnaissance branch of the Royal Naval Air Service in the First World War.

The images themselves are composite photographs combining actual aerial views of cities and landmarks throughout Great Britain with views of the aircraft of the day flying through the skies.

As the Telegraph notes, Buckham “eschewed safety devices, saying: ‘I have used a safety belt only once, and then it was thrust upon me. I always stand up to make an exposure and, taking the precaution to tie my right leg to the seat, I am free to move about rapidly'”.

A new book on Buckham, A Vision of Flight: The Aerial Photography of Alfred G. Buckham, has just been written by Celia Ferguson, and is published by The History Press.

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June 15, 2008 9:09 pm | Link | 1 Comment »

Los Patricios – The Patricians

In my carelessness last week, I mistakenly wrote that the presidential guard in Buenos Aires are the “Patricios” regiment, when (as Cruz y Fierro corrected me) it is actually the Regiment of Horse Grenadiers. The First Regiment of Infantry “Patricios” (literally “Patricians”) is the oldest regiment in the Argentine Army and predates by ten years the country’s Declaration of Independence. It was first assembled as the “Legion of Volunteer Urban Patricians” in 1806 to repel the English invasions of that year.

In these two photos you can see the “Patricios” performing the somewhat-rare ceremony of the changing of the guard at the Cabildo, across the Plaza de Mayo from the Casa Rosada.

andrewcusack.com: Argentina

June 15, 2008 8:51 pm | Link | No Comments »
June 11, 2008 9:50 pm | Link | 4 Comments »

Changing the Guard in Buenos Aires

The changing of the guard at Government House, Buenos Aires, the Presidential Palace of the Argentine Republic more popularly known as the ‘Casa Rosada’ due to its pink hue.

The Patricios regiment who provide the presidential escort were founded in 1806, making them as old as New York’s 7th Regiment. (Unlike the 7th, however, Los Patricios not only still exist but indeed flourish as the oldest regiment in the Argentine Army).

UPDATE: Cruz y Fierro corrects me that the presidential guard are formed by the Regiment of Horse Grenadiers, not Los Patricios. I have often confused the two in the past, I must admit.

andrewcusack.com: Argentina

June 11, 2008 9:50 pm | Link | 2 Comments »

New vice-regal flag for New Zealand

Elizabeth II, Queen of New Zealand, recently approved a new vice-regal flag (above) for her governor-general, His Excellency the Honourable Anand Satyanand, PCNZM, QSO, KStJ. The flag has a blue field charged with the shield from the coat of arms of Her Majesty in Right of New Zealand, topped by St. Edward’s crown. The previous flag (below) was of the standard viceregal type for the British Commonwealth of Nations, depicting the crest from the British royal arms with a scroll bearing the name of the dominion.

His Excellency, incidentally, is the first Catholic governor-general in the history of New Zealand.

June 11, 2008 9:50 pm | Link | 6 Comments »

Return of the Warner!

Gerald Warner of Craigenmaddie, one of Britain’s greatest living journalists, now has a splendid blog over at the Daily Telegraph called Is It Just Me? I am sure you will all want to take a look at it. Already he has an appreciation of the recently deceased Franz Künstler, until his death the last living soldier of the Hapsburg army, a brief missive pointing out how terribly un-British the idea of a “Britishness Day” is, and a forthright post on the value of the stiff upper lip in times of crisis.

Much of what Gerald says is, to sensible people, simply obvious. But one of the great dangers of our modern age is that what ought to be simply obvious is becoming less and less so due to deliberate obfuscation by the political and media classes. Gerald’s talent is that he tells you what’s what and that he manages to do it with a graceful alacrity, and often wit, that are a welcome — and, sadly, rare — treat. Go, read, enjoy!

Warneriana: Gerald Warner Axed | ‘The Mass of All Time answers that need’ | Martyrs of Spain, Pray for Us! | Warner on the Gotha

June 6, 2008 4:39 pm | Link | 4 Comments »

Professor Haldane in the Catholic Herald

The Catholic Herald talks to Professor Haldane about the Church’s failure to halt the revolting HFE bill that recently passed (the one authorizing animal-human hybrids and the creation of human “saviour siblings” in labs for organ harvesting) and they have a nice picture of the Good Professor in his sitting room at St Andrews. Prof. & Mrs. Haldane were always very welcoming to students and had a whole bunch of us over a number of times. As I wrote before:

Rather like the home of Pierre Loti in Rochefort (which, if ever one is in Charente-Maritime, I firmly recommend visiting), the Haldanes’ is unassuming and quite normal on the exterior but the first step inside reveals a splendid little kingdom of assorted treasures. Icons, books, paintings, sketches, engravings, crosses, busts, statues, and so on and so forth line all the walls leaving little free space but at the same time lacking a feeling of crowdedness or chaos. Professor Haldane (recently made a Knight of the Holy Sepulchre) introduced us to a number of the works in his living room including some actual sketches of dueling swordsmen by G.K. Chesterton, prints by Eric Gill, and various other works of art and items of interest such as military medals of ancestors and crusader coins and St Andrean ephemera.

He has a library to be envied as well.

In my very first year at St Andrews, I had the privilege of shaking the hand of none other than Mr. James Macmillan (Greatest Living Scotsman!) at Professor Haldane’s. Certainly one to remember.

June 5, 2008 9:12 pm | Link | No Comments »

Rather fun, anyhow

Two little comic panes from Nedroid. Their meaning? An enigma.

What is that polar bear up to???

June 5, 2008 9:07 pm | Link | 1 Comment »
June 5, 2008 9:04 pm | Link | 1 Comment »

Mutton-chops

Woah! Look at the mutton-chops on our own James Poulos. Someone better bring the smelling salts for Mrs. P.. If only they had had blogging at the time of the Charlottetown Conference, I am certain Mr. Poulos would feel quite at home amongst the Fathers of the Canadian Confederation. Mutton-chops galore, up north yonder.

June 5, 2008 9:01 pm | Link | 1 Comment »
June 2, 2008 10:44 pm | Link | 2 Comments »

The Crown of Disenchantment

Over in Great Britain, the House of Commons recently passed the Human Fertilisation and Embryology Bill which, among other things, keeps the time limit on abortions at twenty-four weeks (in spite a hope that it would be lowered), authorizes the creation of “savior siblings (brothers and sisters deliberately created in a lab solely for their organs to be harvested for use by the already-born), and allows for the creation of animal-human hybrids. The British human rights activist James Mawdsley, famously jailed for over a year by the military junta in Burma, has asked opponents of the HFE Bill to sign a petition to Queen Elizabeth II imploring her to withhold the royal assent necessary for the Bill to become law.

Under the British constitution, a bill only becomes a law when it has received the assent of all three components of the British Parliament: the Commons, the Lords, and the Crown. The last time the Crown withheld consent was in 1708 when Queen Anne refused to sign the Scottish Militia Bill. Since that time, it has been an unspoken convention that should the Crown object to a piece of legislation, it should privately inform its ministers before the legislation is voted upon in order for it to be withdrawn, thus preventing the scandal of the Crown and the Commons appearing to be in disagreement. Despite this convention, however, the Crown still has the right to withhold consent, but merely neglects to exercise that right.

While the Crown has faded to near-irrelevance in the everyday workings of the British government, this was certainly not always the case, and the Crown has intervened in politics several times since Queen Anne’s refusal of assent in 1708. What follows are but a few twentieth-century examples.

In 1925, William Mackenzie King was Prime Minister of Canada with 99 Liberal MPs to the Conservative opposition’s 116. He was able to do this by forming a minority government with the support of the 24 MPs of the Progressive Party. A year later, Liberal MPs were implicated in a bribery scandal and so the Progressives having withdrawn their support for the minority government. As parliament debated a motion to censure the MPs involved, the Prime Minister asked Lord Byng, the Governor-General of Canada (and thus the direct representative of the Crown), to dissolve parliament and call a general election.

Lord Byng did not want it to appear that the Crown was allowing parliament to be dissolved in order to prevent the censure of government MPs and so used the royal prerogative and refused to call an election. The Conservatives, as the largest party in parliament (Lord Byng argued), should have a chance at forming a government instead. The Governor-General invited Arthur Meighen, leader of the Conservatives, to form a government instead, and Meighen agreed. This, in turn, infuriated not only the Liberals but also the Progressives, throwing the middle-man back into the Liberal camp. Meighen put his government up to a vote of confidence, lost it by one vote, and so resigned and asked the Governor-General to dissolve parliament and call an election, which Lord Byng duly did.

“I have to await the verdict of history to prove my having adopted a wrong course,” Lord Byng wrote, “and this I do with an easy conscience that, right or wrong, I have acted in the interests of Canada and implicated no one else in my decision.”

In 1931, when the Labour Prime Minister Ramsay MacDonald submitted his resignation to the King, George V took the unprecedented step of asking MacDonald to form a national government with the support of Conservatives and Liberal Members of Parliament. MacDonald lasted as Prime Minister until 1935, but Great Britain would not be governed by a single-party government again until 1945.

More recently, the Crown controversially intervened in Australian politics in 1975. Gough Whitlam’s Labor government commanded a majority in the House of Representatives but the opposition coalition of the Liberals and the National Country Party held sway in the Senate. It is traditional in Westminster-style systems that if a money supply bill fails to pass, the government falls with it. The Senate refused to vote on the annual Budget, in hopes of provoking Whitlam into calling a new election. Whitlam stubbornly refused, and the impasse grew as the weeks passed and, with no budget approved, it looked like the government of Australia would not be able to meet its financial obligations for the year.

Finally, the Governor-General of Australia, Sir John Kerr, used the royal prerogative to dismiss Whitlam as Prime Minister, asked the opposition leader Malcolm Fraser to take the job. Fraser formed a caretaker government solely to pass the appropriations bill then immediately called a new election which his own Liberal/National Country coalition won handily.

Such royal interventions, however, are not limited to the English-speaking world. Belgium’s King Baudouin I, a Charismatic Catholic and friend of Francisco Franco, famously refused to give assent to a bill liberalizing the kingdom’s abortion laws. The Prime Minister, Wilfred Martens, simply had the King declared temporarily unable to reign and the Government signed the Bill in place of the King (as is provided in the Belgian Constitution). Two days later, the Government declared the King able to reign once more, and all was back to normal (except for the unborn children killed thereafter, of course).

One of the great benefits of a monarchy is this: that the Crown act as a source of authority, free from democratic accountability, who is capable of blocking any egregious acts which the government of the day may attempt. The HFE Bill is the perfect example of a bill the Crown ought to reject, for the benefit of all the kingdom, most especially the unborn. Yet we can reasonably assume that Elizabeth II will grant her assent to this travesty of law nonetheless, as the current occupant of the throne has (ironically) so thoroughly and woefully imbibed the democratic spirit that she knows not how to fulfill her purpose and duty as Queen. (It is important to note that in neither the King-Byng affair nor the Whitlam-Kerr affair was the Governor General acting on the orders of the actual person who was the Crown at the time, but rather on their dutiful instinct as the local incarnation thereof). It is disappointing to those who are unflinching in their attempts to defend the British Monarchy that the British Monarchy insists on participating in, and sometimes urging on, the very sort of wickedness which we look to the Crown to protect us from. Alas, so far we have looked in vain.

June 2, 2008 10:38 pm | Link | 1 Comment »

The life & death of The European

An idea before its time or the mad dream of a master swindler?

The inception of The European at the dawn of the 1990s was emblematic of the age. Triumphant scenes of joyful crowds tearing down the Berlin Wall in 1989 sparked exhilaration across the continent and the high spirits from the fall of the Iron Curtain were transformed into Euro-phoria as the ideal of a ‘United States of Europe’ now seemed a very real possibility. The media and publishing magnate Robert Maxwell vigorously supported ‘the European ideal’ and founded The European newspaper to act as a cheerleader for that ideal. Rolling from the printing presses within a year of the Wall’s fall, the newspaper had nonetheless folded by the time the Amsterdam Treaty was ratified in 1999 despite the continued growth in the size and power of European institutions. But the story of the rise and fall of Maxwell’s newspaper — the life and death of The European — is itself indicative of the strengths and weaknesses of the European project itself.

Robert Maxwell’s euro-enthusiasm might be explained by his transnational roots. “Captain Bob” (as Private Eye labeled him) was born Ján Ludvík Hoch in 1923 into a poor Jewish family in a small town in Carpathian Ruthenia — then in Czechoslovakia, now in the Ukraine — and escaped to Great Britain in 1940. He entered the British Army shortly thereafter as a private but his natural intelligence and gift for languages meant that by the war’s end he was a captain, having also been awarded the Military Cross for gallantry.

Using the many contacts he had made amongst the Allied occupation officials, Maxwell went into business as the British and American distributor for Springer Verlag, a German scientific publishing firm. In 1951, he went into publishing on his own when he purchased Pergamon Press, a textbook-printing subsidiary, from Springer Verlag, turning the company around and making handsome profits from the endeavour. A socialist, despite his business acumen, he was elected to the House of Commons in 1964 on the nomination of the Labour party, losing his seat six years later.

Through Pergamon Press, he gradually began accumulating media interests. He lost the battle to buy the News of the World to Australia’s Rupert Murdoch, who duly emerged as his arch-nemesis. By the middle of the 1980s, however, Maxwell owned the London-based Daily Mirror and Sunday Mirror, the Daily Record and the Sunday Mail (both Scottish), as well as other newspapers, a number of publishing houses, a record label, the Berlitz language schools, and half of MTV Europe, and the Oxford United Football Club.

But conventional newspapers, no matter how numerous, did not satisfy the massive ego which had become one of Maxwell’s most notorious characteristics. In June 1988, he began planning for a transnational, pan-European daily newspaper, The European, printed in colour with articles in English, French, and German. Maxwell was a keen proponent of European integration and saw the new title as a method of bridging the gap between Britain and the Continent, as well as hoping that it would act as a counterweight to the well-established American weeklies Time and Newsweek.


Maxwell brandishing issue No. 1 of The European

Maxwell’s ideal for the newspaper proved impossible to realize immediately, and when The European finally emerged on newsstands in May, 1990, it had been brought down in scope to an English-language weekly newspaper. The title emblazoned across the top — with an emblematic white dove hovering above the continent, a copy of the newspaper firmly clasped in its beak — the first copy of The European proclaimed it would bolster ‘the supporters of the integration of Europe’. Divided into three sections — the main news section, Business, and a tabloid-sized culture review named Élan — the paper made a bold use of colour long before most other broadsheets converted from black-and-white.

One million copies of the first issue were printed by Maxwell, with a guarantee to advertisers that the weekly would settle down in six months with a circulation of at least 225,000. Three months after the launch (July 1990), Maxwell claimed a circulation of 340,000 for his pet project, divided between 187,000 in Great Britain and 153,000 on the Continent. The first audited sales figure, however, came out in February 1991 with 226,000, below Maxwell’s promise to advertisers. That month, Maxwell replaced the founding editor, Ian Watson, with John Bryant, who had edited the acclaimed Sunday Correspondent during that newspaper’s brief existence.

As the sales figures continued to settle downwards, Maxwell grew less comfortable with realistic circulation estimates and he began a number of schemes aimed at driving up the numbers. That February, it was decided that ‘significantly different’ U.K. and overseas versions would be printed. In October 1991, just a few months later, Maxwell attempted to introduce an edition specific to North America, where officially 15,000 copies of the U.K. edition were sold each week. By the end of the month, however, the scheme was abandoned, and many of the hacks in The European‘s London headquarters were reduced to working a three-day week to cut corners, while some were made redundant outright.

The European aside, Maxwell’s empire was coming apart at the seams. High interest rates and a general recession were bad for business overall, but investigations had been launched into various dodgy business practices throughout Maxwell’s companies. Profits had been overstated while losses were hidden away. Money had been looted from corporate pension funds to prop up entities personally owned by Maxwell and to artificially inflate share prices. The London Metropolitan Police were even compiling a file on Maxwell’s war years, towards the aim of charging him with war crimes for killing at least one German civilian.

On November 5, 1991, Robert Maxwell disappeared from his super-yacht sailing off the Canary Islands, and his body was found floating in the Atlantic shortly afterward. Officially ruled an accidental drowning (the more imaginative claimed he was murdered), most assumed that “Captain Bob” had taken his own life rather than face the unravelling of his business empire and its supportive web of deceit. Maxwell was buried five days later on the Mount of Olives in Jerusalem, with Israeli Prime Minister Yitzhak Shamir delivering the eulogy.

Ian Maxwell, the paper’s chief executive and son of the dead proprietor, announced to the assembled staff the true extent of his father’s crimes and their consequent impact for the newspaper, bursting into tears before making a quick exit from the newsroom. Not only were the various Maxwell operations suddenly and very seriously bankrupt, but it became apparent that Maxwell had continually fiddled with the newspaper’s circulation figures. “Rumour had it,” wrote one editor, Richard Holledge, “that copies were being burnt by that year’s particular brand of rioting French” outside the continental print site in Beauvais, and “[t]heir charred numbers were added enthusiastically to the figures”. “A better rumour,” bearing in mind Maxwell’s end, Holledge continued, “was that copies were shipped across the Channel, lost overboard and also added to the circulation”.

Bereft of its chief architect and founder, it was widely thought that The European would have to call it a day and cease operations. The remaining staff held a raucous Christmas party, presuming it would be the last undertaking of ‘Europe’s national newspaper’. But the party was far from over. Deputy editor Charles Garside, an old hand with experience in many a Fleet Street newsroom, bought the title and organised the staff, who worked without pay over the Christmas holiday in order to keep The European alive long enough until a suitable owner could be found. On one of the first weekends of 1992, Garside flew to Monte Carlo, returning the following Monday with new proprietors for The European: the famously reclusive Barclay brothers.

Identical twins, David and Frederick Barclay first made their money with a hotel they expanded into a chain and were not previously involved in the media. Under the Barclay regime and with Garside at the editorial helm, the aim was not so much to advance The European, as it was under the circulation-mad Maxwell, but to stabilise the title. With growth in sales in France, Germany, and Spain, the newspaper brought back Élan, its third section which had been suspended while the paper was losing £1 million a month. By the end of the year, the circulation appeared stable at 200,000.

As 1993 dragged on, however, the circulation dropped by at least 20,000. By August, fourteen members of staff were sacked and a plan was made to move The European into a more upmarket niche. A month later, Garside resigned and was replaced by the long-time managing editor Herbert Pearson. Pearson was immediately undermined when the Barclays’ managing director Greg MacLeod secretly prepared a magazine version of The European with a greater emphasis on features and analysis. The Barclay brothers, known for being hands-off proprietors, expressed little interest in the MacLeod project. MacLeod made his exit and Garside promptly returned as editor in June of 1994.

All continued as per usual until October 1996 when the Barclays appointed the former Sunday Times editor Andrew Neil as editor-in-chief of the Barclays’ three newspapers: The European and the two Scottish titles, The Scotsman and Scotland on Sunday, which they had bought a year before. Soon after, and surprisingly to the staff, Garside quit as European editor and Neil took over that responsibility too, with Herbert Pearson acting as the day-to-day head honcho. Andrew Neil brought new ideas to reinvigorate the paper but the perennial plan to turn upmarket finally materialized in 1997. The European was transformed into a high-end tabloid-sized colour magazine from June 1997 before it emerged in its final magazine form in March 1998.

But the Barclays were at the end of their tether. The European had lost £50 million since they took it over in 1992, and through the many trials and transformations its circulation failed to stabilise and continued its decline. By the middle of 1998, the Barclays threw in the towel and put The European, with Gerald Malone now at the editorial helm, up for sale. In September, it was announced that, unless a buyer was found, the paper would be wound down over the next ninety days. While there were hopes for an eleventh-hour savior in the form of Time Warner, and then Bloomberg, neither conglomerate made an offer. The final number of The European came out on December 14, 1998.

What then was the cause of The European‘s downfall? While it may seem strange that ‘Europe’s national newspaper’ faltered during the decade that witnessed the greatest leaps in European integration, the title was beset by such a multitude of problems from the very start that one might very well ask the question how it survived so long.

While undoubtedly the driving force behind The European, Robert Maxwell, with his erratic disposition, was a problem in and of himself. The unreliability of the paper’s circulation figures, actively fudged by ‘Captain Bob’, made advertisers think twice before investing part of their marketing budget. Maxwell’s problematic nature culminated in the massive financial scandal that rocked his empire, finalized by his mysterious death at sea. That the newspaper survived the death of its animating spirit so soon after its foundation is testament to the people who were determined to keep The European alive.

The commercial end of the newspaper’s operation was always a source of woe. Maxwell had been obsessed with newsstand circulation and so The European was one of the few newspapers that was actually more expensive to subscribe to than to buy from a newsagent — a factor which was unhelpful in building a loyal readership.

Starting a newspaper aimed at the middle-market at a time when that market is abandoning the printed media was doubtless an insolvable conundrum. The most obvious solution was to reorient the newspaper upmarket and find a suitable niche, but that too was already well taken care of by the Financial Times, the Economist, and the Wall Street Journal.

Distribution, meanwhile, was “an impenetrable mystery” according to Gerald Malone, the paper’s final editor. “I could never buy it in [the London Borough of] Wandsworth, but without fail found a copy in the village shop in Earlston, a tiny community in the Scottish Borders.”

Malone also claimed The European‘s staff was somewhat inconsistent in ardour. Mixed amongst the “hardworking young talent” and the “corps of professionals who brought the paper out through thick and thin” were “prima donnas” and “opinionated misfits past their sell-by date”. “In fact,” Malone wrote after the newspaper’s demise, “they were Fleet Street’s finest freeloaders: old-style fat-cats paid prodigious sums, in one case £75,000 for a three-day week”.

“One senior editor, who carped when I complained that the newsroom often resembled the aft deck of the Mary Celeste, resigned minutes before I could sack him, resenting my outrageous demand that he spend a bit more time in the office and forego long, boozy lunches fuelled with with Bulgarian wine.”

These practical problems aside, The European suffered a debilitating schizophrenia from birth. It claimed to be a European newspaper published in English but it was viewed more as a British newspaper reporting on European affairs. Maxwell’s stated aim (“Barking mad,” according to Malone) was to produce a newspaper for “the housewife in Toulouse”. But the Tolosanian housewife was already well catered for by the media of her own country, printed in her own language.

With institutional schizophrenia, a host of distribution problems, a staff of “freeloading prima donnas”, and the disappearance of its founder into the murky depths of the sea, it is indeed surprising that The European managed a good eight years in print. But besides all these there remained a never-solved existential dilemma at the heart of The European — “Europe’s national newspaper” — that it was impossible to be the national newspaper of a nation that doesn’t exist.

First published, Norumbega, 30 May 2008
May 30, 2008 1:20 pm | Link | No Comments »
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