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Guinness: Advertising with Imagination
Cheshire heraldry expert Martin Goldstraw stumbled upon this creative ad for Guinness while stumbling through some old copies of The Coat of Arms, the journal of the Heraldry Society. [Mr. Goldstraw’s image modified by yours truly].
Among the heraldic terms employed in the text:
achievement
field
vert
bar
proper
regardant
charged
ordinary
bend
sinister
chief
goutte
escutcheon
rampant
field
vert
bar
proper
regardant
charged
ordinary
bend
sinister
chief
goutte
escutcheon
rampant
per fess
sable
argent
or
gules
compartment
shield
motto
supporters
dexter
tenne
jessant
purpure
triumphant
sable
argent
or
gules
compartment
shield
motto
supporters
dexter
tenne
jessant
purpure
triumphant
I expect those unfamiliar with the art & science of heraldry can look up most of these terms in the University of Notre-Dame’s Heraldic Dictionary.
Published at 2:07 pm on Friday 24 April 2009. Categories: Heraldry Tags: Advertising, Beer, Design, Heraldry.
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Guinness and heraldry: what could be better? The wordplay is completely delightful.