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Photo: Erhard Bernstein

Zeitung für Deutschland

Given my total obsession with the Frankfurter Allgemeine Zeitung it will come as no surprise that my favourite advertising installation is the massive logotype for the world’s greatest newspaper which spans the railway tracks at the Frankfurter Hauptbahnhof.

In glorious Teutonic blackletter, it proclaims the newspaper’s ownership of the city to all comers:

FRANKFURTER ALLGEMEINE — ZEITUNG FÜR DEUTSCHLAND.


Photo: Erhard Bernstein

And while it looks great in daylight, as the evening descends it is illuminated in neon blue. Like the FAZ itself, old-fashioned and modern all in one.


Photo: Otzberg

Published at 9:09 am on Monday 18 November 2013. Categories: Errant Thoughts Germany Newspapers Tags: , , , .
Comments

Yes, it’s my favourite, too. I hoped to get it on my book jacket, but although the wonderful glass is there, the logo is not.

— Seraphic 20 Nov 2013 7:20 pm

Undoubtedly a great paper, but I wonder if anyone, even a German, has actually ever even tried to read an edition all the way through, much less succeeded?
It is intimidating, but it is well written. If anyone wants to really gag on acres of indigestible newsprint, let them try the Neue Zuercher Zeitung.

— L Gaylord Clark 20 Nov 2013 7:39 pm
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