Given my total obsession with the Frankfurter Allgemeine Zeitung it will come as no surprise that my favourite advertising installation is the massive logotype for the world’s greatest newspaper which spans the railway tracks at the Frankfurter Hauptbahnhof.
In glorious Teutonic blackletter, it proclaims the newspaper’s ownership of the city to all comers:
Photo: Erhard Bernstein
And while it looks great in daylight, as the evening descends it is illuminated in neon blue. Like the FAZ itself, old-fashioned and modern all in one.