Guinness: Advertising with Imagination
Cheshire heraldry expert Martin Goldstraw stumbled upon this creative ad for Guinness while stumbling through some old copies of The Coat of Arms, the journal of the Heraldry Society. [Mr. Goldstraw's image modified by yours truly].
Among the heraldic terms employed in the text:
I expect those unfamiliar with the art & science of heraldry can look up most of these terms in the University of Notre-Dame’s Heraldic Dictionary