Did you know that Le Figaro used to have a “dingbat”? No, neither did I, until I was stumbling through the archives the other day. For a brief period in the 1930s, the Fig stylistically dropped the article “le” from its nameplate, while continuing to be known as “Le Figaro” for all intents and purposes. Simultaneously, they introduced a handsome horizontal dingbat to sit atop the newspaper’s unique name. (more…)

The New York Times ‘tightens the leash’, shutting IHT website and redesigning newspaper as Times-lite; Herald-Trib loyalists cry foul

THE SAD DECLINE of one of the newspaper world’s most historic titles is continuing as the entire industry faces the challenges of the twenty-first century. The International Herald Tribune recently suffered a host of changes on the order of its proprietor, the New York Times, that have continued to assault the Paris-based newspaper’s individual identity. The paper’s website, iht.com, has been shut down and now redirects to a new portal on the New York Times‘s website, nytimes.com. Non-U.S. internet viewers are now automatically sent to the new portal — global.nytimes.com — upon accessing the Times website as well, but can switch to the U.S. edition at the click of a button. The rationalization for the move is centered on the New York Times Company’s attempts to boost online advertising revenue as print advertising and sales figures tumble. Furthermore, the actual print version of the Herald-Tribune has been redesigned, spurning the paper’s long design identity to make it look like a more light-weight version of the New York Times.

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Famous Emblem from 1886 is Dropped in Move to ‘Modernize’

The International Herald Tribune has unceremoniously dumped its unique 142-year-old nameplate logo, affectionately known as the “dingbat”. The graphic made its first appearance in the New York Tribune on April 10, 1866. The Tribune later merged with the New York Herald to become the New York Herald Tribune. The Herald had previously founded a separate European edition based in Paris. While the New York newspaper died in 1967, its weekly New York supplement survives as New York magazine and the Paris edition became the International Herald Tribune, jointly owned by the Whitney family and the New York Times. The Whitneys sold their stake to the Washington Post, which in turn ran the paper in alliance with the Times until 2002, when the New York Times Company became the sole proprietor of the IHT.

The Paris-based newspaper’s executive editor Michael Oreskes said he hoped that dropping the dingbat would make the front page “cleaner, more modern, more streamlined”. Vanessa Whittall, the Herald Tribune‘s communications manager, meanwhile said “by removing the traditional ‘dingbat’ graphic between Herald and Tribune we have created a more contemporary and concise presentation that is consistent with our digital platforms.”

The New York Times Company has been beset with problems in recent years, with both profits and circulation falling; one Manhattan outlet reported seeing an 80% drop in sales of the Sunday New York Times. Shareholders have claimed that the general downturn for newspapers has only been exacerbated by Arthur Ochs Sulzberger, Jr.’s poor management. The decline of the Times has been mirrored in the IHT, which it now markets as its international edition.

Under the Times‘s control, the IHT has been seen to become more of a newspaper for Americans abroad than an American newspaper for an international audience. The blogger of “Think!: The blog for readers of the International Herald Tribune” questioned the prominence the paper devotes to American stories: “How a piece about baseball in the Netherlands (where I lived for three years) got more play directly next to an article about a cyclone in Burma that has killed around 100,000 people is a little hard to follow.”

Above, the traditional nameplate. Below, the ‘modern, streamlined’ nameplate.

The decision to remove the dingbat certainly has its critics. Juan Antonio Giner, the founder of a media consulting group and blogger at Innovationsinnewspapers said the move was “not a big revolution or a smart strategic decision for a dying newspaper”. Mr. Giner compared the management’s decision to “play with such a traditional, magnificent, beautiful, well-done logo” as “like moving the chairs on a sinking Titanic”.

The original dingbat, above, with the most recent incarnation below.

In “The Paper: The Life and Death of The New York Herald Tribune”, the definitive history of the deceased journal, Richard Kluger described the dingbat:

“in the middle of the crudely drawn tableau is a clock reading twelve minutes past six – no one knows why (conceivably it was the moment of Horace Greeley’s birth); to the left, Father Time sits in brooding contemplation of antiquity, represented by the ruin of a Greek temple, a man and his ox plowing, a caravan of six camels passing before two pyramids, and an hourglass; to the right, a sort of Americanized Joan of Arc, arms outstretched beneath a backwards-billowing Old Glory, welcomes modernity in the form of a chugging railroad train, factories with smoking chimneys, an updated plow, and an industrial cogwheel (over which the incautious heroine is about to trip); atop the clock, ready to take off into the boundless American future, is an eagle – all for no extra cost.”

“It was a baroque snapshot of time arrested,” Mr. Kluger continued, “an allegorical hieroglyph of the newspaper’s function to render history on the run”.

The deputy managing editor Robert Marino said of the dingbat, “I’m kind of sorry to see it go, but that’s progress.” Many of the Herald Tribune‘s readers will remain unconvinced.

Newsdesigner.com has an interesting post enlightening us to the history of the ‘dingbat’, the vignette which can be found atop the International Herald Tribune.

The design first originated in the nameplate (also called, varyingly, the ‘masthead’, ‘banner’, or ‘flag’) of the New-York Tribune. The Tribune became the New York Herald Tribune, which my Aunt Naomi informs me was a very good newspaper while it lasted. The NYHT died in 1966, being merged into the ill-fated New York World Journal Tribune (aka the Widget) which only produced a few numbers before labor troubles killed it too.

The Herald Tribune, however, has two remnants which still exist today: the Paris edition (now the IHT) which continued under the auspices of the New York Times and the Washington Post, now solely owned by the Times; and New York magazine, which started out as a weekly supplement to the Herald Tribune.

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