The Irish Cultural Centre in Hammersmith, London is in danger of closing as its landlord, the local council, is putting the ICC’s building up for sale. The enterprising folk at the Centre have launched the Wear Your Heart for Irish Arts campaign to raise the funds required to save this outpost of Gaelry and have adopted Begley the Bear as the campaign mascot. Begley is a brave little lad and he recently undertook a charity skydive to raise money for the Centre.
Alright, he wasn’t so brave at first, but he worked up the courage in time.
The ICC’s assistant manager, Kelly O’Connor, accompanied Begley on his endeavour.
She had to cover poor Begley’s eyes at the start…
…but then they got into the swing of things.
And at the end of the day, who could say no to a pint of plain?